From 2008 to 2016, IBMiX designed and deployed a suite of branded experiences for the USGA U.S. Open golf championship ranging from web sites across all digital platforms, as well as apps for native iOS and Android for both remote and on-site golf fans. Innovations that met and exceeded the expectations of golf fans included a Live Leaderboard, a Live Video console, Analytics, and Hole Insights.
My role in IBM Corporate Marketing’s Real Time Sports Events practice was to design interactive branded interface systems to visualize data using IBM technology while enhancing the USGA U.S. Open brand, strengthening the partnership, and increase engagement for casual and deeply knowledgeable golf fans around the world.
