Mercedes-Benz Stadium, operated by AMB Sports and Entertainment (AMBSE), is a world-class sports and entertainment facility located in the heart of downtown Atlanta, Georgia. Opened in August 2017, the stadium is home to the Atlanta Falcons football and the Atlanta United soccer teams, and also hosts marquee sports, civic, cultural and private events, including championship games for professional football, college football and college basketball.
My role in the AMBSE project was to design three individual mobile applications but with a unified fan experience integrated to serve Mercedes-Benz Stadium event attendees, Atlanta Falcons fans, and Atlanta United FC supporters.
The mobile experience included features to help fans navigate transportation, park their cars, buy tickets and find their way around the facilities. They could also get answers to event and venue questions with “Ask Arthur,” an AI-based virtual assistant named after Arthur Blank (owner of the Atlanta Falcons and Atlanta United teams). The apps resulted in a singular experience that delivered a relevant and personalized experience helping the organizations deliver team-centric content and relevant offers.
